BEHOT水耕蘿蔓重鎊級改版！！！

BEHOT Hydroponic Romaine Lettuce

 Gets a Fresh New Package!

決心改變 讓你看見BEHOT的價值與美好

當你走進賣場冷藏區，第一眼抓到你的，往往不是產品本身，而是「包裝」。

這一次，BEHOT水耕蘿蔓決定做一件很有感的升級——包裝改版。

不是因為舊的不好，而是因為我們想讓「更新鮮的蔬菜」，用「更聰明的方式被看見」。

A commitment to change—so you can truly see the value of BEHOT.

When you walk into the refrigerated section of Costco, what first catches your attention is often not the product itself, but the “packaging.”

This time, BEHOT hydroponic romaine has decided to make a meaningful upgrade—a packaging redesign.

Not because the previous design wasn’t good, but because we want our “fresher vegetables” to be seen in a “smarter way.”

更透明，也更有信任感

新包裝最大的改變，是「更透明」。

讓蘿蔓的葉片紋理、色澤與水潤感直接呈現，不再被遮住。因為真正的新鮮，不需要修飾。

同時也優化資訊呈現，讓保存方式與食用建議更直覺，一眼就能理解怎麼吃、怎麼保存。

More transparent, and more trustworthy

The biggest change in the new packaging is greater transparency.

It allows the texture, color, and freshness of the romaine leaves to be seen directly, no longer hidden. Because true freshness doesn’t need embellishment.

At the same time, we’ve optimized the way information is presented, making storage instructions and usage suggestions more intuitive—so you can understand at a glance how to eat and how to store it.

賣場三秒決勝負，因此我們重新設計了第一印象

在 Costco 裡，生菜產品通常只有幾秒鐘被注意的機會。所以這次我們的改版，強化了兩件事：

一是「遠看吸引力」，讓BEHOT蘿蔓在冷藏櫃中更乾淨、更醒目。
二是「近看信任感」，讓消費者拿起來時，更有安心感。

The first impression has been redefined

In a Costco warehouse environment, we only have about three seconds to capture a shopper’s attention—so we completely rethought the first impression.

In Costco, fresh produce typically only gets a few seconds to be noticed.

That’s why this redesign focuses on two key priorities:

First, strong visual impact from a distance, making BEHOT romaine appear cleaner, more refined, and more prominent in the refrigerated case.

Second, trust at close range, ensuring that when shoppers pick it up, it immediately communicates quality, freshness, and reassurance.

讓生菜更好被使用，是我們的目標

BEHOT 希望生菜不只是健康食材，更是每個家庭都能輕鬆享用的日常選擇：

🥬 簡單清洗即可上桌

🥬 適合製作沙拉、三明治、漢堡等輕食料理

🥬 可搭配便當、主餐，增加飲食中的蔬菜攝取

🥬 方便保存與使用，減少備料時間

🥬 讓健康飲食變得更輕鬆、更容易持續

Making Lettuce Easier to Use

BEHOT is committed to making lettuce more than just a healthy ingredient—it should be an everyday choice that’s easy for every household to enjoy:

🥬 Ready to serve after a simple rinse
🥬 Ideal for salads, sandwiches, burgers, and other light meals
🥬 Pairs well with bento boxes and main dishes to increase vegetable intake
🥬 Easy to store and use, helping reduce prep time
🥬 Making healthy eating simpler and more sustainable

認明全新包裝 BEHOT 水耕蘿蔓，讓新鮮從第一眼開始

包裝變了，不變的是 BEHOT 對新鮮的堅持。

這次包裝改版，不只是視覺上的更新，更是希望讓消費者在選購時，能更快速地感受到 BEHOT 水耕蘿蔓的品質與新鮮。

下次造訪 Costco 時，不妨到生鮮冷藏區找找全新包裝的 BEHOT 水耕蘿蔓。或許你會發現，同樣熟悉的好品質，現在有了更好的模樣。

Recognize the New Packaging of BEHOT Hydroponic Romaine—Freshness Starts at First Sight

The packaging has changed, but BEHOT’s commitment to freshness remains the same.

This redesign is not only a visual update, but also a way to help shoppers more quickly recognize the quality and freshness of BEHOT hydroponic romaine at the point of purchase.

Next time you visit Costco, be sure to stop by the refrigerated produce section and look for the new BEHOT hydroponic romaine packaging. You may find that the same trusted quality now comes in a more refined presentation.